What does an SEO Specialist do?

An SEO Specialist works to improve a website's visibility in organic search results. They research keywords, optimize pages, fix technical issues, and build backlinks, then measure how those changes affect rankings and traffic. The goal is steady, compounding growth in qualified organic visitors.

What are the main responsibilities of an SEO Specialist?

The core duties are keyword research, on-page and technical optimization, and tracking rankings and traffic. Specialists also brief writers, build links, implement schema, and watch competitors for gaps. Regular reporting ties every change back to organic performance.

What skills does an SEO Specialist need?

They need strong keyword research and on-page skills, plus enough technical knowledge to diagnose crawl and speed issues. Fluency with tools like Google Search Console, GA4, and Ahrefs or Semrush is essential. Analytical thinking and clear reporting turn data into decisions.

What should an SEO Specialist job description include?

A good job description opens with a one-line definition and a short brief, then lists the key responsibilities, the full duties, and the required experience and tools. Naming your SEO stack and the metrics you care about, like organic traffic and rankings, helps the right candidates apply.

Who does an SEO Specialist work with?

SEO Specialists work closely with content writers and editors on optimized content, and with developers on technical fixes. They often coordinate with the wider marketing team on strategy and report to an SEO lead or marketing manager.

Marketing

SEO Specialist Job Description

Marketing Manager Digital Marketing Manager Content Writer Social Media Manager Performance Marketer Product Marketing Manager Brand Manager Growth Marketing Manager Copywriter PR Manager Community Manager Email Marketing Specialist Marketing Coordinator

About the role

We are looking for an SEO Specialist to grow our organic traffic and rankings across the whole site. You will run keyword research, fix technical issues, guide content, and track how every change moves the needle in search. This role suits someone who enjoys both the analytical side of SEO and the hands-on work of shipping improvements that rank.

Key responsibilities

Run keyword research and build the organic content roadmap
Fix on-page and technical SEO issues across the site
Track rankings, traffic, and conversions to prove impact

Responsibilities

Conduct keyword and search-intent research to prioritize content opportunities
Run technical audits and fix crawl, indexation, and site-speed issues
Optimize titles, meta descriptions, headings, and internal linking on key pages
Brief writers with target keywords, outlines, and on-page requirements
Build and earn quality backlinks through outreach and digital PR
Implement and validate structured data and schema markup
Monitor rankings, impressions, and clicks in Google Search Console
Analyze organic traffic and conversions in GA4 and SEO tools
Track competitors' rankings, content, and backlink profiles for gaps
Report on organic performance and recommend the next priorities

Requirements

Bachelor's degree in marketing, communications, or a related field, or equivalent experience
3 or more years in an SEO role with measurable ranking and traffic gains
Hands-on experience with technical SEO and on-page optimization
Proficiency with tools such as Google Search Console, GA4, Ahrefs, or Semrush
A track record of turning SEO analysis into changes that shipped and ranked

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