What does a Copywriter do?

A Copywriter writes the words that carry a brand across websites, emails, ads, and product screens. They start from a brief and an audience, then craft copy designed to inform, persuade, and prompt action, refining it based on feedback and results.

What are the main responsibilities of a Copywriter?

The main duties are writing and editing copy for web, email, and advertising, and keeping the brand voice consistent across all of it. Most copywriters also research the audience, collaborate with designers, and test headlines and CTAs to improve performance.

What skills does a Copywriter need?

Sharp writing and self-editing are the foundation, along with the ability to shift tone to match the audience and format. Understanding persuasion, SEO basics, and how copy fits into design makes their work far more effective. Openness to feedback and iteration is what separates good copywriters from great ones.

What should a Copywriter job description include?

A strong Copywriter job description includes a clear definition and brief, the key responsibilities, the full list of duties, and the experience and skills required. Mentioning the formats, tools, and brand voice you work with, and asking for a portfolio, helps candidates gauge fit.

Who does a Copywriter work with?

Copywriters work closely with designers, marketers, and brand managers to turn briefs into finished campaigns. They also collaborate with product, social, and SEO teams, and often take direction from a creative director or marketing lead.

Marketing

Copywriter Job Description

Marketing Manager Digital Marketing Manager Content Writer SEO Specialist Social Media Manager Performance Marketer Product Marketing Manager Brand Manager Growth Marketing Manager PR Manager Community Manager Email Marketing Specialist Marketing Coordinator

About the role

We are looking for a Copywriter to give our brand a sharp, consistent voice across every channel. You will write everything from landing pages and email sequences to ad copy and product microcopy, always with the reader and the goal in mind. This is a great fit for someone who obsesses over word choice, welcomes feedback, and can flex their tone from playful to precise.

Key responsibilities

Write persuasive copy across web, email, and ads
Keep voice and messaging consistent with brand guidelines
Edit and iterate on copy based on performance and feedback

Responsibilities

Write and edit copy for landing pages, websites, and product interfaces
Craft email sequences, newsletters, and lifecycle messaging
Develop ad copy and headlines for paid social and search campaigns
Translate creative briefs into clear, on-brand messaging
Maintain and apply the brand voice and style guide across formats
Collaborate with designers to pair copy with visuals and layout
Test and refine headlines, CTAs, and body copy against performance data
Research the audience, product, and competitors before writing
Proofread and fact-check content for accuracy and consistency
Adapt long-form pieces into snackable copy for social and ads

Requirements

Bachelor's degree in English, journalism, marketing, communications, or equivalent experience
3 or more years writing copy for marketing or advertising
A portfolio of published work across web, email, and ad formats
Proven ability to write in different voices for different audiences
Strong self-editing skills and comfort taking creative feedback

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