What does a PR Manager do?

A PR Manager manages how a company is seen by the media and the public. They pitch stories to journalists, write press materials, prepare spokespeople, and protect the brand's reputation, including leading communications during a crisis.

What are the main responsibilities of a PR Manager?

Core duties include setting the communications strategy, writing press releases and pitches, building media relationships, and securing coverage. Most PR Managers also monitor sentiment, coach spokespeople, and handle crisis communications when issues arise.

What skills does a PR Manager need?

Excellent writing and strong media relationships are essential, along with the judgment to know which stories will land. Calm, clear thinking under pressure is critical for crisis moments. The best PR Managers combine storytelling instinct with a network of trusted journalist contacts.

What should a PR Manager job description include?

A good PR Manager job description opens with a definition and brief, then lists key responsibilities, full duties, and required experience and skills. Noting your industry, target outlets, and whether the role manages agencies helps candidates assess fit.

Who does a PR Manager work with?

PR Managers work closely with journalists, editors, and analysts externally, and with leadership, marketing, and legal internally. They also partner with brand, social, and product teams to coordinate announcements and keep messaging aligned.

Marketing

PR Manager Job Description

Marketing Manager Digital Marketing Manager Content Writer SEO Specialist Social Media Manager Performance Marketer Product Marketing Manager Brand Manager Growth Marketing Manager Copywriter Community Manager Email Marketing Specialist Marketing Coordinator

About the role

We need a PR Manager to build and protect our reputation with the media, customers, and the wider public. You will pitch stories, build relationships with journalists, prepare spokespeople, and steer communications when it matters most. This role suits a strong writer and relationship-builder who stays calm under pressure and knows how to turn company news into coverage.

Key responsibilities

Secure earned media coverage through pitching and press relationships
Manage company reputation and lead crisis communications
Craft press materials and prepare spokespeople for the media

Responsibilities

Develop and execute the annual PR and communications strategy
Write press releases, media pitches, briefing docs, and executive talking points
Build and maintain relationships with journalists, editors, and industry analysts
Pitch stories and secure coverage in target publications and outlets
Prepare and coach spokespeople ahead of interviews and events
Monitor media coverage, sentiment, and share of voice
Lead crisis and issues communications with clear holding statements
Manage relationships with external PR agencies and freelancers
Coordinate announcements around launches, funding, and milestones
Report on coverage, reach, and impact against communications goals

Requirements

Bachelor's degree in communications, journalism, public relations, or a related field
5 or more years in public relations, communications, or media relations
An established network of media and journalist contacts
Proven experience placing stories in tier-one publications
Excellent writing skills and steadiness under high-pressure situations

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