What does a Digital Marketing Manager do?

A Digital Marketing Manager plans and runs campaigns across paid, organic, email, and social channels to grow traffic and leads. They own the digital budget, optimize the funnel, and report on results like cost per acquisition. Day to day they balance strategy, creative direction, and hands-on channel work.

What are the main responsibilities of a Digital Marketing Manager?

The core duties are building the channel strategy, launching and optimizing campaigns, and managing the digital budget for the best return. They also own tracking and attribution, brief and test creative, and manage any agencies or vendors. Regular reporting on traffic, leads, and CPA ties it all back to business goals.

What skills does a Digital Marketing Manager need?

They need hands-on experience across paid search, paid social, SEO, and email, plus fluency in analytics tools like GA4. Strong budget management and the judgment to reallocate spend toward what works are essential. Good creative instincts and clear communication round out the profile.

What should a Digital Marketing Manager job description include?

A strong job description opens with a one-line definition and a short brief, then lists the key responsibilities, the full duties, and the required experience and skills. Naming the channels, tools, and KPIs you use helps the right candidates self-select and shows the scope of the role.

Who does a Digital Marketing Manager work with?

They work closely with content, design, and product marketing internally, and often report to a marketing director or CMO. They also coordinate with sales on lead quality and pipeline, and manage external agencies, freelancers, and channel partners.

Marketing

Digital Marketing Manager Job Description

Marketing Manager Content Writer SEO Specialist Social Media Manager Performance Marketer Product Marketing Manager Brand Manager Growth Marketing Manager Copywriter PR Manager Community Manager Email Marketing Specialist Marketing Coordinator

About the role

We are hiring a Digital Marketing Manager to own our online growth across every digital channel. You will set the channel strategy, manage budgets and agencies, and hold the funnel accountable from first click to closed deal. The ideal candidate is comfortable in the numbers, opinionated about creative, and able to move fast without losing sight of brand.

Key responsibilities

Own the multi-channel digital marketing strategy and budget
Plan, launch, and optimize campaigns across paid, email, and social
Report on funnel performance and improve cost per acquisition

Responsibilities

Build the quarterly digital marketing plan across SEO, paid search, paid social, email, and content
Manage the digital budget and allocate spend to the channels with the best return
Launch and optimize paid campaigns in Google Ads, Meta, and LinkedIn against CPA and ROAS targets
Own lead-generation funnels, landing pages, and conversion rate optimization
Run email and marketing automation programs in tools like HubSpot or Marketo
Set up tracking, UTMs, and dashboards in GA4 and the CRM to attribute pipeline
Brief designers and copywriters, then A/B test creative and messaging
Manage external agencies, freelancers, and channel vendors to agreed KPIs
Monitor competitors and market trends to spot new channels and campaign angles
Report weekly on traffic, leads, and cost per acquisition with clear next actions

Requirements

Bachelor's degree in marketing, communications, business, or a related field
5 or more years in digital marketing with hands-on channel experience
Proven record scaling paid and organic channels against revenue or lead targets
Experience managing budgets, agencies, and a small marketing team
Strong analytical skills with GA4, ad platforms, and a marketing CRM

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