What does an Email Marketing Specialist do?

An Email Marketing Specialist owns the email channel, building campaigns and automated flows that nurture subscribers toward action. They segment audiences, personalize content, watch deliverability, and continuously test to improve open, click, and conversion rates.

What are the main responsibilities of an Email Marketing Specialist?

The core duties are planning and building campaigns, creating lifecycle automations, and segmenting and personalizing to the right audiences. Most also run A/B tests, safeguard deliverability and compliance, and report on the metrics that matter.

What skills does an Email Marketing Specialist need?

Hands-on skill with an ESP or automation platform is essential, along with a firm grasp of segmentation, testing, and deliverability. Knowledge of HTML email and privacy rules like GDPR and CAN-SPAM rounds out the toolkit. Attention to detail and a habit of testing drive the results.

What should an Email Marketing Specialist job description include?

A strong job description states the definition and brief, then lists key responsibilities, full duties, and the required experience and skills. Naming your ESP, list size, and the metrics this role owns helps candidates self-select.

Who does an Email Marketing Specialist work with?

Email Marketing Specialists work closely with copywriters, designers, and the wider marketing team to produce campaigns. They also partner with lifecycle, growth, and CRM or data teams, and coordinate with sales or product on customer messaging.

Marketing

Email Marketing Specialist Job Description

Marketing Manager Digital Marketing Manager Content Writer SEO Specialist Social Media Manager Performance Marketer Product Marketing Manager Brand Manager Growth Marketing Manager Copywriter PR Manager Community Manager Marketing Coordinator

About the role

We are hiring an Email Marketing Specialist to own our email channel from strategy to send. You will build campaigns and lifecycle automations, segment audiences, and run tests that steadily lift open, click, and conversion rates. This role suits a detail-oriented marketer who is equally comfortable in a campaign calendar, an automation builder, and a performance report.

Key responsibilities

Build and send campaigns and lifecycle automations
Segment lists and personalize for each audience
Test and optimize for open, click, and conversion rates

Responsibilities

Plan and build email campaigns from brief to scheduled send
Design and maintain lifecycle flows for onboarding, nurture, and re-engagement
Segment lists and personalize content based on behavior and attributes
Run A/B tests on subject lines, content, timing, and CTAs
Build and QA responsive email templates across clients and devices
Monitor deliverability, sender reputation, and list health
Manage subscriber growth, preferences, and suppression rules
Track and report on open, click, conversion, and unsubscribe rates
Ensure compliance with GDPR, CAN-SPAM, and consent requirements
Coordinate the email calendar with wider marketing campaigns

Requirements

Bachelor's degree in marketing, communications, or a related field, or equivalent experience
3 or more years running email marketing or lifecycle campaigns
Hands-on experience with an ESP or marketing automation platform
Proven track record improving email engagement and conversion metrics
Working knowledge of email deliverability and privacy regulations

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