What does a VP of Sales do?

A VP of Sales owns the company's revenue strategy and the organization that delivers it. They set targets, define the go-to-market motion, and build and lead the sales team. They are accountable at the executive and board level for hitting the number.

What are the main responsibilities of a VP of Sales?

The main duties are owning the revenue number, building and scaling the sales organization, and defining the go-to-market strategy. They also forecast to the board, hire and coach sales leaders, and set the methodology, quotas, and compensation plans.

What skills does a VP of Sales need?

They need sales strategy, forecasting, and the leadership to build and scale a team across segments. Command of go-to-market design, quota and comp planning, and board-level communication is essential. The strongest VPs pair operational rigor with the ability to inspire and retain top sellers.

What should a VP of Sales job description include?

It should include the definition, brief, key responsibilities, and full duties, plus the scale of the team and revenue they will own. Be clear about the sales motion, market segment, and reporting line to the CEO or board. Stating growth stage helps senior candidates gauge fit.

Who does a VP of Sales work with?

A VP of Sales works closely with the CEO and executive team, the board, and their own sales leaders and reps. They partner heavily with marketing on pipeline, finance on quota and comp, and product and customer success to align the whole revenue engine.

Sales

VP of Sales Job Description

Sales Executive Account Executive Sales Manager Business Development Manager Sales Development Representative Inside Sales Representative Regional Sales Manager Key Account Manager Sales Operations Manager

About the role

We are searching for a VP of Sales to own our revenue strategy and build the team that delivers it. You will set the go-to-market motion, hire and develop sales leaders, and be accountable at the board level for growth. This is a role for a proven sales leader who has scaled a team and a number, not just carried a quota.

Key responsibilities

Own the company revenue number and sales strategy
Build, hire, and develop the sales organization
Define the go-to-market motion and forecast to the board

Responsibilities

Set the annual sales strategy, targets, and go-to-market motion
Build and scale the sales organization, from reps to frontline managers
Hire, coach, and hold sales leaders accountable to their numbers
Own the company revenue forecast and present it to the CEO and board
Design the sales model, segmentation, and territory structure for growth
Partner with marketing to align pipeline generation with revenue goals
Establish the sales methodology, playbooks, and enablement standards
Set and manage quota, capacity, and compensation plans with finance
Drive strategic and enterprise deals alongside the team when needed
Report on pipeline health, win rates, and growth risks to leadership

Requirements

Bachelor's degree in business or a related field; MBA is a plus
10 or more years in sales with 5 or more leading and scaling sales teams
Proven record of building a sales organization and consistently hitting revenue targets
Experience owning a company or business-unit number and forecasting to the board
Deep command of go-to-market strategy, comp design, and sales methodology

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