What does a Business Intelligence (BI) Analyst do?

A BI Analyst turns company data into dashboards, reports, and insights that teams use to make decisions. Day to day they write SQL, build visualizations, define metrics, and explain the story behind the numbers to non-technical stakeholders. The goal is to make data accessible and actionable across the business.

What are the main responsibilities of a Business Intelligence (BI) Analyst?

The core duties are building and maintaining dashboards, writing SQL to answer questions, and defining consistent metrics. BI Analysts also investigate trends and anomalies, automate recurring reports, and present findings so that marketing, sales, product, and operations teams can act on them.

What skills does a Business Intelligence (BI) Analyst need?

Strong SQL and fluency in a BI tool like Tableau, Power BI, or Looker are the essentials, along with a good eye for data visualization. Equally important is business sense and communication, since the value of the role comes from explaining what the data means and what to do about it.

What should a Business Intelligence (BI) Analyst job description include?

A good BI Analyst job description opens with a definition and brief, then lists key responsibilities, full duties, and required experience. Naming your data stack, BI tool, and the teams the analyst will support helps candidates understand the scope and self-select.

Who does a Business Intelligence (BI) Analyst work with?

BI Analysts work across the whole company, partnering with marketing, sales, product, finance, and operations on their reporting needs. They also collaborate closely with data engineers and analytics engineers who build and maintain the underlying data pipelines.

Data & AI

Business Intelligence (BI) Analyst Job Description

Data Analyst Data Scientist Machine Learning Engineer Data Engineer Business Analyst AI Engineer Data Architect Database Administrator (DBA)MLOps Engineer

About the role

We are looking for a Business Intelligence (BI) Analyst to be the bridge between our data and the people who need to act on it. You will write SQL, build self-serve dashboards, and dig into the metrics that matter to marketing, sales, product, and operations. The ideal candidate is curious and precise, someone who not only reports what happened but explains why it happened and what to do next.

Key responsibilities

Build and maintain dashboards and self-serve reporting
Write SQL to answer business questions with data
Turn analysis into clear recommendations for stakeholders

Responsibilities

Write and optimize SQL queries against the data warehouse to answer business questions
Design and maintain dashboards in tools such as Tableau, Power BI, or Looker
Define and document metrics so teams share a single source of truth
Partner with marketing, sales, product, and operations to scope their reporting needs
Investigate trends, anomalies, and drop-offs and explain the drivers behind them
Build automated reports that replace recurring manual spreadsheet work
Validate data quality and reconcile discrepancies across source systems
Translate ambiguous requests into structured analyses with clear deliverables
Present findings to non-technical stakeholders with clear visuals and narratives
Maintain a semantic layer or metrics catalog so definitions stay consistent

Requirements

Bachelor's degree in business, economics, statistics, computer science, or a related field
2 or more years in a BI, analytics, or reporting role
Strong SQL skills and hands-on experience with at least one BI tool such as Tableau, Power BI, or Looker
Proven ability to turn data into clear recommendations that stakeholders acted on
Solid understanding of common business metrics across marketing, sales, or product

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