What does a VP of Marketing do?

A VP of Marketing owns marketing strategy across the funnel and leads the teams that drive brand, demand, and pipeline. They set priorities, manage the budget, and connect marketing activity to pipeline and revenue. The role combines strategic direction with accountability for measurable growth.

What are the main responsibilities of a VP of Marketing?

The core duties are setting marketing strategy, driving demand that becomes pipeline, and leading the marketing team. They also manage the budget, own brand consistency, and align closely with sales on shared targets. Reporting on attribution and revenue contribution is a constant part of the job.

What skills does a VP of Marketing need?

A VP of Marketing needs strong strategic thinking balanced with a data-driven, experimental mindset. Leadership to build and scale diverse marketing teams is essential, along with fluency in analytics, attribution, and budgeting. The best VPs pair creative brand judgment with disciplined accountability to the numbers.

What should a VP of Marketing job description include?

A VP of Marketing job description should define the marketing mandate across demand and brand, the team led, and accountability for pipeline. It should list responsibilities, required leadership experience, and how the role partners with sales and product. Clarifying whether the focus leans toward performance or brand helps attract the right candidate.

Who does a VP of Marketing work with?

A VP of Marketing leads the marketing team and works most closely with sales on pipeline and handoffs. They partner with product on positioning and launches and often report to a CMO or the CEO. Externally they manage agencies, vendors, and event partners.

Leadership

VP of Marketing Job Description

Chief Technology Officer VP of Engineering Chief of Staff CEO COO CMO Chief Product Officer VP of Product Managing Director

About the role

We are hiring a VP of Marketing to lead our marketing strategy and the teams that execute it. You will own demand generation, brand, and content, tie marketing to pipeline and revenue, and build a team that scales with the business. This role suits a leader who can set a sharp strategy, run disciplined experiments, and stay accountable to the numbers quarter after quarter.

Key responsibilities

Own marketing strategy across brand and demand
Drive pipeline and revenue through marketing
Lead and scale the marketing team

Responsibilities

Set marketing strategy across demand generation, brand, content, and lifecycle
Own pipeline and revenue contribution targets and report on them clearly
Lead, hire, and develop teams across channels and marketing functions
Plan and manage the marketing budget for the strongest return on spend
Run demand programs across paid, organic, email, and events
Partner with sales on lead handoffs, service levels, and shared targets
Own brand positioning and messaging consistency across all channels
Establish marketing analytics, attribution, and a regular reporting cadence
Guide product marketing on launches, positioning, and competitive strategy
Test new channels and campaigns, then double down on what works

Requirements

8 or more years in marketing, including experience leading marketing teams
Bachelor's degree in marketing, business, or a related field
A proven record of driving pipeline and revenue growth from marketing
Experience owning both demand generation and brand programs
Strong command of marketing analytics, attribution, and budgeting

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