What does a Motion Designer do?

A Motion Designer creates animation and moving visuals for products, brands, and marketing. That ranges from subtle interface transitions to full launch videos and social content. They combine design taste with timing and pacing to make ideas feel dynamic and on-brand.

What are the main responsibilities of a Motion Designer?

The main duties are animating UI interactions, producing marketing and product videos, and keeping motion consistent with brand guidelines. Motion Designers also storyboard concepts, build reusable templates, and optimize files so animation performs well across web and app.

What skills does a Motion Designer need?

Fluency in After Effects and a strong grasp of animation principles like easing and timing are essential. Video editing, storyboarding, and Lottie export round out the toolkit. The best Motion Designers pair technical control with a storyteller's sense of rhythm and pacing.

What should a Motion Designer job description include?

It should include a clear definition, a short brief, and the key responsibilities, then specify the tools and deliverable types you expect. Mention whether the role leans product, brand, or video, and always ask for a reel. Listing output formats and collaborators helps candidates self-select.

Who does a Motion Designer work with?

A Motion Designer works closely with product and brand designers, marketers, and video or content teams. On product motion they collaborate with engineers on handoff and implementation, and they often take direction from creative or design leads.

Product & Design

Motion Designer Job Description

Product Manager Product Designer UX Designer UI Designer Graphic Designer Associate Product Manager Product Owner UX Researcher Design Lead

About the role

We are looking for a Motion Designer to add movement and personality to our product and marketing. From micro-interactions in the app to launch videos and social clips, you will make static ideas feel alive and on-brand. If you think in keyframes and easing curves and care about pacing as much as polish, this role is for you.

Key responsibilities

Design and animate motion for product, brand, and marketing
Turn storyboards and briefs into polished animated deliverables
Keep motion consistent with brand guidelines and UI patterns

Responsibilities

Animate UI micro-interactions and transitions using After Effects and Lottie
Produce marketing and product launch videos from storyboard to final render
Create motion for social channels, ads, and event screens in multiple aspect ratios
Build and maintain reusable animation templates and motion presets
Define easing, timing, and motion principles as part of the brand system
Storyboard and animatic concepts before committing to full production
Collaborate with designers to hand off developer-ready animation specs
Edit and sync audio, voiceover, and sound design into video deliverables
Optimize animation file sizes and formats for web and app performance
Iterate on feedback quickly across draft, review, and final delivery rounds

Requirements

Bachelor's degree in motion design, animation, or a related field, or equivalent portfolio
3 or more years producing motion graphics and animation professionally
A reel showing UI motion, brand animation, and edited video work
Proven ability to deliver polished animation on deadline and on brand
Comfort taking a project from storyboard through render independently

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